DataList Blog
Golden Records: How Do They Support B2B Lead Generation?
Lead generation is about using data to identify leads that can be fed into your sales pipeline. This isn’t a straightforward process, however,...
2 minute read
What is your Total Addressable Market and Why is it Necessary?
As a B2B company, your marketing and sales team needs to generate leads that can be fed into your pipeline to create sales and revenue.
3 minute read
Three Signs that You're Using Bad Data
In 2021, Gartner found that using bad data costs organizations an average $15 million USD every year. This means that the impact of bad data on your...
2 minute read
Hidden Costs if your Sales Team Builds your Own B2B Data
Business-to-business data, commonly known as B2B data, helps your company to identify new opportunities, find new customers, and essentially, make...
4 minute read
How Poor B2B Data Negatively Impacts Your Lead Generation
Sales and marketing play a pivotal role in the success of your company, bridging the gap between customer needs and your products or services. These...
4 minute read